It is important to keep one finger on the pulse and the way to do this is with regular SEO review. Dependent on the needs of your business and how dynamic your market and competition are this could be monthly, quarterly, half-yearly or at a period you are happy with.

There are many different types of SEO review that can carried out and look at how the market is evolving, customer demand, SEO performance, SEO benchmarking and ongoing competitor analysis. Out of this will come a better understanding of how well the site is performing and a list of recommendations on how to make further improvement and make your website even better.